Our Story

By early 2010 we could not keep our sweet and salty confections to ourselves any longer. It was time to reveal a family secret: flavored chocolate covered pretzels!

Inspired by Mom’s famous rainbow sprinkle chocolate covered pretzels, sisters Ali and Lauren, along with their Dad (Jeff), Mom (Karen) and sister (Risa), set out to reinvent and modernize the chocolate covered pretzel. Everyone’s favorite snack was about to get a makeover.

Many, many months of perfecting our pretzel dipping techniques, recipe tasting and testing, and lots of laughter ensued. There were ups (and downs!) and so many memorable moments as Fatty Sundays was expanding and spreading their love of chocolate covered pretzels across the country.

Now based in Brooklyn, Fatty Sundays has a 15+ flavor list. There’s a chocolate covered pretzel for every palette and each and every pretzel is thoughtfully flavored, generously dipped and perfectly decorated. As the company expands, their mission stays constant: to continue to share their gourmet, fun-flavored chocolate covered pretzels with the world and make people happy, one pretzel at a time!

Why Fatty Sundays you ask? Fatty Sundays was often a family day when everyone was home and spending time together. It was a day to kick back, relax and recharge, and indulge a little. While the mantra was “everything in moderation” growing up, sisters Ali and Lauren developed notoriously big sweet tooth’s (which they still have today!) It only helped that their Mom was an incredible baker – chocolate covered pretzels, brownies and cookies were her thing. Thus they dubbed Sundays, “Fatty Sundays”, a day to enjoy Mom’s treats!


Facts about Ali

  • The older sister!
  • Favorite Fatty Sundays: PB+J always and forever


Facts about Lauren

  • The younger sister!
  • Favorite Fatty Sundays: a tie between Dark Chocolate Sprinkle Pretzel Bites + Peppermint

It Started on a Sunday.

Read the sweet (and sometimes salty!) history of Fatty Sundays
  • June 2010

    An Idea is Born!

    The Fatty Sundays family has their AHA moment! Mom’s famous chocolate covered pretzels with rainbow sprinkles spark a delicious idea: reinventing and modernizing our all time favorite sweet + salty treat. From this moment on, there were multiple talks about turning our dream into a reality: making gourmet, fun-flavored chocolate covered pretzels.

  • September 2010

    Tasting + Testing

    We spend countless hours tasting, testing, experimenting, playing and dreaming … all in Mom’s Long Island kitchen! There were lots of late nights, laughs and chocolate messes all while perfecting our pretzel process and craft. We had lots of fun brainstorming (and tasting!) different flavor combinations and defining the look, feel, texture and taste of our chocolate covered pretzels.

  • January 2011

    We’re officially a company!

    Fatty Sundays & Co., LLC is formed as a New York State company!

  • March 2011

    A Sweet Sampling Party

    Fatty Sundays hosts an official sampling party in downtown New York City with 50+ friends and family. We had samples of over 20 different flavored chocolate covered pretzels and asked everyone to try every single one. Guests were also “required” to fill out a survey and rate each flavor. The more feedback, the better! Fatty Sundays was well received, to say the least, and guests all left happy and sugar-filled!

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What people are saying:

  • "Not only did the pretzels look amazing, but they were delicious...pretzels, chocolate and sprinkles are the perfect combination! The Fatty Sundays' pretzels were the hit of the treat table, adults and kids alike were seen grabbing your amazing confections by the handful." - Lisa F.
  • "Fatty Sundays has helped to create custom pretzel favors for events I have hosted and special “thank you” gifts. No idea has been considered too crazy or difficult for the creative team at Fatty Sundays to produce. The pretzels have arrived on time, beautifully boxed, tasting great – with the recipient always, always asking for the Fatty Sundays contact information. Thanks Fatty Sundays for a delicious product that makes me look good!" - Suzie B.
  • "Fatty Sundays was absolutely fabulous to work with! Not only was everyone attentive and kind, but the custom pretzels that they made for my son's graduation party were beautiful and delicious. Everyone at the party would not stop raving about what a cute, fun, and fantastic idea for party favors. I would highly recommend Fatty Sundays for any and all occasions, as they are happy and willing to work with you to find the perfect gift." - Marcia R.
  • "As By Brooklyn was turning 3 years old, we wanted to do something special for ourselves and our clients. We approached Fatty Sundays about doing a custom pack of dipped pretzels that we could sell in our shop. Ali and Lauren were LOVELY to work with throughout the entire process. They were open to our ideas and were totally accommodating to our requests. They made us a beautiful and delicious final product with our own custom artwork that our clients love and we’re proud to put our name on. Overall, it was a pleasure to work with Fatty Sundays on our custom project and I hope we get to work with them again on something special in the future!" - Mindy D., By Brooklyn
  • "Fatty Sundays provided us with the perfect treat for our ping-pong event. We were able to work with them to design our own custom pretzels, as well as packaging, AND they are a local company, which we love! They don't sacrifice beauty for taste either- the pretzels were delicious!" - Maggie M., Warby Parker
  • "From our clients to our employees, everyone could NOT get enough of our custom 9W ♥ InStyle pretzels! They were an absolute hit! We can’t wait to work with Fatty Sundays again!" - Catherine I., Nine West
  • "A delicious sweet and savory treat that looks as amazing as it tastes. We received an assortment of pretzels that had been dipped in white chocolate and sprinkled with colors that matched our company logo perfectly. I'll be placing a personal order after writing this." - Eric C., Close Care Companions
  • "I came across Fatty Sundays after doing a little online research for Brooklyn based gifts and sweets. I wanted to send our clients something special and local as thank you gifts. Fatty Sundays immediately jumped out at me with its varied and unique selection of flavors, toppings, and colors. When I called the store, I spoke to Ali and Lauren, who couldn't have been more helpful. I asked them if we could customize the pretzel to my company's colors, and it was no problem. We were also able to put our logo and a slogan on the outside of the box. Not only do these pretzels sticks look fun to eat, but they are DELICIOUS. Our clients love them, and so do we. Ali and Lauren are very professional, punctual, and simply a pleasure to work with!" - Mary A., CAUSE & [EFFECT]
  • "If you haven't tried Fatty Sundays, you must! Not only are the pretzels amazing, but the company overall is amazing, has fabulous customer service, and friendly people that actually care! You can choose from a variety of colors and flavors that meet everyone's tastes and also have their pretzels customized for any occasion. I'm particular and Fatty Sundays far exceeded my expectations. I've ordered from them 3 times so far and plan on continuing. Thank you so much!!!" - Rachel W.
  • “Fatty Sundays' pretzels added just the right amount of glitz to my New Year’s Eve party this year. The mix of black, white and metallic silver were beautiful to look at but that didn’t stop our guests from munching on them. The mix of milk chocolate and white chocolate covered pretzels were so irresistible that we were only left with a few stray sprinkles at the bottom of the bowl at the end of the night. I can’t wait for another reason (or for no reason at all) to order another batch of Fatty Sundays pretzels.”   - Samantha S., Catering by Restaurant Associates
  • "It was so easy to place our holiday gift order with Fatty Sundays! They offered us a complete package from design, packaging, and mailing. Our clients were impressed with how delicious they were and loved how beautiful our personalized logo matched the colored sprinkles. We love any cute gift that also tastes good!" - Kristin & Lauren, Bellafare
  • "It was an absolute pleasure to work with Ali & Lauren at Fatty Sundays for my wedding favors! They made the entire process seamless and stress-free (which any bride can appreciate!). I had a very specific vision of how I wanted the entire package to look, from the custom label to the sprinkle color, and they totally exceeded my expectations! I was absolutely thrilled with the final product, and received so many compliments from our guests throughout the night. The best part – not only did they look great, they tasted delicious!" - Stephanie K.
  • "Fatty Sundays executed a beautiful custom order for HealthcareSource. They completed the order quickly and with friendliness and ease. We were able to see a sample of the products our clients received as well as some other offerings. Everything tasted and looked great. We look forward to working with Ali and the team at Fatty Sundays again!" - Andrea C., HealthcareSource
  • "The custom pretzels Fatty Sundays created for us were a huge hit! We took them to events, included them in our holiday gift packages, and had them around the office. As expected, everyone loved them! Thank you for making it such an easy, 'sweet' process!" - Joanna L., Omnigon
  • "Fatty Sundays pretzels were the PERFECT party favor for my boyfriend’s birthday brunch. They were a hit! The label that Fatty Sundays designed was super cute and the pretzels were a delicious combination of sweet and salty. Customer service was friendly, quick and very helpful. These pretzels are such a unique touch for any event. I can’t wait to use Fatty Sundays again!" - Katie G.
  • "Just wanted to say the Fatty Sunday favors for Bari's shower were a big hit! I'm glad we got assorted flavors because people definitely had their preferences! We set them up in a basket for people to take on the way out and it was a perfect favor." - Vicki F.
  • "I just received my order, they are adorable! Thanks so much again, and I will definitely use you guys again and I am sure everyone will ask where I went for these adorable pretzels!!! Great job!!" - Alyce V.

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