Our Gourmet Chocolate Covered Pretzels in China? Looking through the traffic coming into our website over the past quarter, we were intrigued to see that one of the linking sites was in Chinese!
Although we’re not sending a lot of chocolate covered pretzels to China just yet, we were excited to see this blog post on Yibei, a Chinese language blog. As we looked into the article a little bit, it turned out to be a repost of our feature in Business Insider from last year, but we were still excited to think about the Chinese-speaking world reading about our gourmet chocolate covered pretzels and who knows, perhaps by next Chinese New Year, we’ll have a flavor that will be ready to send to our friends abroad in China for the year of the horse.
For those of you who are wondering about the feature that ran in Business Insider last year, it was titled, How This Tiny Gourmet Pretzel Company Is Taking On The Crowded Bakery Market, written by Aimee Groth. It was a thrill to be interviewed for the site, and the article talked about both the chocolate covered pretzels themselves, as well as the business plan behind them. We talked to Business Insider about packaging, distribution, and how we planned to get noticed in the confection and gift market. As we look back a year later, we’re happy to report strong growth, and it just makes us realize how far we’ve come. Thanks to all of you for your help in getting there!