National PB&J Day

Today is National PB&J Day.

We think this holiday should be right up there with all other major holidays and that the banks and post office should really consider closing on a day as special as this one. It just doesn’t get enough attention.

A Quick History of National Peanut Butter and Jelly Day

The story goes that the Peanut Butter and Jelly sandwich was created during World War II when the soldiers were given peanut butter and jelly separately and decided to change things up and combine them for a new treat. Smart! This sweet and salty combo was brought back to the states and the sales just took off. This yummy (and sticky) sandwich combination quickly turned into the classic American lunch that everyone was eating at home and at school (transported by a brown paper bag folded down at the top.)

Our History with Peanut Butter & Jelly

Our Mom, just like most mothers, used to make us PB&J sandwiches at least 3 times a week for lunch which explains why we are so obsessed with them. Fun fact: On our birthdays, we were sent to school with peanut butter and fluffernutter sandwiches! Too bad our birthdays only happened once a year. The gooey and delicious birthday fluff sandwich is a whole other story that probably deserves it’s own special post. Maybe one day we’ll get that onto our roster of flavored chocolate covered pretzels…

Fatty Sundays Classic PB&J Milk Chocolate Covered Pretzels 


Fast forward some years and we are still Peanut Butter & Jelly fanatics. PB&J was Fatty Sundays very first flavor combination. It’s our best selling flavor and rightfully so. The sweet, salty and crunchy goodness that you get with every bite of this flavored chocolate covered pretzel will bring you back to your school days, we promise. Our modern take on the PB&J sandwich will satisfy the sweet tooth of adults and kids alike. Maybe you won’t eat them for lunch, but for dessert, dinner parties, party favors or birthdays, you really can’t go wrong.

We always get asked “Where is the “J” in these pretzels!?” While we can’t tell you all of our secrets, we’ll tell you that the flavor of the “J” is raspberry. Long gone are the days of grape jelly for us. We had one too many lunch time sandwiches made with grape jelly (anyone else remember the feeling, when, if your sandwich had too much jelly, it (without fail) would drip onto your lap?!) We promise our PB&J pretzels have the perfect PB to J ratio…not too peanut buttery, and just the right amount of jelly!


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